Blooks Bookstore uit Brazilië laat zien dat alle tekst de tekst van een boek wil zijn. Een bijsluiter, kassabon of tekst in een advertentie. Alles teksten hebben iets gemeen, ze willen graag tekst van een boek zijn.
De long copy is prachtig. Onder de drie afbeeldingen zijn ze uitgeschreven getypt getikt.
I want to be read for pleasure.
Not for need.
I don’t want to be written by a pharmacist.
I want to contain information that can be understood by any reader.
I dont want to be associated with pain. I don’t want to have a typeface that makes reading difficult and tires the eyesight. I don’t want to have such a tight spacing either.
And even less to have hundreds of scientific terms.
I don’t want to live locked inside of a box.
I don’t want to be found on the drugstore shelf, but on a bookstore’s or library’s.
I don’t want to have counter-indications.
I don’t want to have restrictions.
I don’t want to have a shelf life. On the contrary I want to be read and re-read as many times the reader wishes.
I don’t want to cause adverse reactions.
I don’t want to have to describe in minute detail the symptoms for congestions, nausea, vomit. I want to be able to say “dry skin” instead of xerodermia
I don’t want to come folded.
I don;t want to be cold. I want emotion. I don’t want to be boring. I want to be an excellent company.
I want to be recommended by a friend, a literary critic and no by a medical description.
I want to be the text of a book.
I don’t want to be impersonal.
I want to be able to qualify
and not just to quantify.
I want to list chapters instead of products.
I don’t want to be born from a cash register.
I don’t want to get tangled in a spool.
I want to reate characters with emotions and feelings.
I want to have complete phrases, with subject, verb and complement.
I don’t want to be thrown away in the first trash can.
I don’t want to be quickly checked out.
I want to have a larger vocabulary.
I ant to be able to use adjectives and not just nouns.
I don’t want to have a barcode.
I don’t want o have a business registration number.
I want to be
the text of a book.
I don’t want to be short.
I want to describe, with no hurry; the brown mole on the lower side of the chin of a girl with naïve eyes, slender body, curly hair, a skin white as milk, freckles on her nose…
I don’t want to a beginning-middle-end. I want a beginning… middle… end. I want to have freedom and not to be tied to formats. I want to be able to tell a story without having to worry that on the other side there’s someone with no time to read a long text. I don’t want to run on the media. I don’t want to persuade anyone of anything. I don’t want to be remembered like a selling line. Even less as legal text. i want to know the largest number possible of bedside tables. I want to be renowned by the numbers of printings and languages to which I was translated. I want to have dedications. I want to be bought by readers, not consumers. I want to sell imagination and dreams instead of soft drinks and cell phones.
I want to be the text of a book.
Woensdag is boekendag. Zolang de voorraad strekt wordt op marijnkrijger.nl elke woensdag een blog over boeken geplaatst. Natuurlijk is er een link met marketing. De blogs over (marketing en) boeken zijn hier terug te vinden.